privacy policy

I am committed to safeguarding the privacy of my website visitors and customers across all platforms from which I sell.

This Privacy Policy describes how and when I collect, use, and share information when you purchase an item from me, contact me, or otherwise use my services through or it’s related sites and services, including but not limiting PayPal, Facebook, Twitter, I­­­­ntsagram and Etsy.

This Privacy Policy does not apply to the practices of third parties that I do not own or control, such as those listed above or any third party services you access through these websites. You can reference the Privacy Policy on each individuals websites to learn more about their privacy practices.

Information I Collect

To fulfil your order, you must provide me with certain information or if purchasing through a third party platform authorised them to pass to me. such as your name, email address, postal address, payment information, and the details of the product that you’re ordering. You may also choose to provide me with additional personal information for the purposes of completing your personalised order.

I have no access to and I hold no payment information such as bank details and card details, these are given to the above third party businesses.

I rely on a number of legal bases to collect, use, and share your information, including:

  • as needed to provide my services, such as when I use your information to fulfil your order, to settle disputes, or to provide customer support;
  • when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for my mailing list;
  • if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and

as necessary for the purpose of my legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as 1) providing and improving my services. I use your information to provide the services you requested and in my legitimate interest to improve my services; and 2) Compliance with the Etsy Seller Policy and Terms of Use of Etsy and other platforms­. I use your information as necessary to comply with our obligations under the Policies and Terms of use for the platform upon which you are purchasing or obtaining our services.

I may process data from your usage of our website and our services. The usage data may include but not limiting your IP address, geographical location, operating system, browser type and version referral source, length of visit, page views and website navigation paths, as well as information about the timing, pattern and frequency of your service use. This data may be used for analysing the use of my website and services.

I may process the data of your account including your name, email address, postal address, contact number and any personal details regarding completing your order, for the purpose of operating our website, providing our products or services, and ensuring the security of our website.

Our Website uses cookies. You will be asked to consent to our use of cookies when you visit my website.

Information Sharing and Disclosure

Information about my customers is important to my business. I share your personal information for very limited reasons and in limited circumstances, as follows:

  • Etsy. I share information with Etsy as necessary to provide you my services and comply with my obligations under both the Etsy Seller Policy and Etsy Terms of Use.
  • Selling Platforms. I share information with the selling platform upon which you have purchased to comply with any obligations, their policies and terms of use.
  • Service providers. I engage certain trusted third parties to perform functions and provide services to my shop, such as delivery companies. I will share your personal information with these third parties, but only to the extent necessary to perform these services.
  • Business transfers. If I sell or merge my business, I may disclose your information as part of that transaction, only to the extent permitted by law.
  • Compliance with laws. I may collect, use, retain, and share your information if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.

Data Retention
I retain your personal information only for as long as necessary to provide you with my services and as described in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes, and to enforce my agreements. I generally keep your data for the following time period: 7 years.
Any data that is disposed of is done so using a cross cut shredder.

How I Store Your Data
If I print any of your data out, this is only to aid me in the completion of your order.
Any paper with your data on is locked in a lockable storage cabinet, within my secured office.
Once your order is fulfilled, I use a cross shredder to destroy all identifiable information that we are not required to keep as described above.
Proof of postage and tracking receipts are kept as these aid me should any problems arise with missing orders and for tax purposes.

I hold these in a lockable storage cabinet within my secured office. Digital data is stored on my password protected PC, within my secured office and via the platforms in which you purchase. These platforms are password protected. I can also access your data via an app on my phone, which is fingerprint and password protected. I have the full ability to wipe data on phone in the event of loss. Passwords for all devices and platforms are routinely changed.

Photographic Data

As a business focusing on personalised items, I absolutely love to see your items in situ, if you share these photos on social media platforms, I will always obtain written permission before I share them myself.

From time to time I will use photographs of the completed items I have made for my customers, for advertising and promotional purposes as my business; Pretty Little Personalised owns the rights to the designs. Where possible I will sanitise the information, removing some of the personal data for security purposes if I deem it would be a breach of my customer’s rights.

Your Rights

If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. I describe these rights below:

  • Access. You may have the right to access and receive a copy of the personal information I hold about you by contacting me using the contact information below.
  • Change, restrict, delete. You may also have rights to change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where I am required to store data for legal reasons) I will generally delete your personal information upon request.
  • Object. You can object to (i) my processing of some of your information based on my legitimate interests and (ii) receiving marketing messages from me after providing your express consent to receive them. In such cases, I will delete your personal information unless I have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.
  • Complain. If you reside in the EU and wish to raise a concern about my use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

How to Contact Me
 For purposes of EU data protection law, I, Natalie Frost of Pretty Little Personalised, am the data controller of your personal information. If you have any questions or concerns, you may contact me at

  • · Alternately, you may write to me at: Natalie Frost, 71 Lingfield Road, SG1 5SQ or telephone 07791 793126
  • Privacy Policy Completed By: Natalie Frost, Title: Owner – Pretty Little Personalised Date: 3rd February 2020 To be reviewed: 3rd Februaury 2021